Crafting Compelling Brand Stories: Nike's Symbolic JourneyCrafting Compelling Brand Stories: Nike's Symbolic Journey
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Why this brand & vision: I chose Nike because it represents the instinct to move forward when pressure hits. The film uses a symbolic chase to reflect life’s moments of urgency and decision. The endless grass becomes uncertainty, the cliff a final choice. The story stays minimal and emotional, letting the viewer project their own struggle. The brand reveal is subtle — the message comes before the logo.
Adonis's avatar
innovative!
Gábor's avatar
thx!
Jonathan's avatar
Contra logo
Love the environment theme here and how you tied it into the logo!
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