Reusing an email layout? Check whether its links still carry the previous campaign's name.

A new fictional example: a studio reuses its autumn-guide newsletter layout to promote a winter workshop. The layout may still be useful, but the old campaign value belongs to a different promotion.

Before copying the links into the new draft: • Confirm the intended landing page • Agree the exact source, medium and campaign values with the campaign owner • Keep source and medium only if they still describe this placement • Give the genuinely different campaign its own approved value and naming reference

Keep the previous campaign record intact. Reuse the naming convention while making the new campaign's identity explicit. Coordinate with the analytics owner where auto-tagging applies, and keep personal information and credentials out of URLs.

The image is the actual Set the campaign naming plan page from the Marketing Link and UTM Audit Kit's fictional completed example. The winter-workshop scenario above is a separate illustration.

The digital download includes a five-page editable Word packet, matching print PDF, Excel tracker, fictional completed example and Quick Start. Designed for desktop Word and Excel. These are manual planning and comparison tools; they do not visit links or verify analytics collection.

Get the kit: https://contra.com/payment-link/5tYL7s88-marketing-link-and-utm-audit-kit