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A complete Instagram social media campaign created for a fictional fitness brand. The project includes a cohesive set of feed posts and Instagram Stories, combining promotional content, fitness tips, challenges, motivational content, and product-focused visuals into one consistent and engaging social media identity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.
The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?
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Design that makes brands feel different.
A self-initiated visual design exploration focused on bold typography, modern branding, digital experiences, and social content.
Built from scratch with a clean, premium visual system designed to feel confident, intentional, and memorable.
Branding • Web Design • Social Design • Visual Identity
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