Why Effective Logos Needn’t Depict What a Brand DoesWhy Effective Logos Needn’t Depict What a Brand Does
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Miguel Stephane's avatar
Miguel Stephane Onana
• 10h
A good logo doesn't have to show what you do.
The obvious route: → a law firm = scales, → a gym = a dumbbell, → a tech startup = a lightbulb.
The goal isn't to represent an industry. It's to create a symbol that means something for the brand: simple, recognizable, and part of its own universe.
Behind every logo, there's a reason. A positioning, a line of thinking. That's what building a brand identity means.
PS: The logo in this post wasn't selected for a project. The company connects 4 players in its industry, and the idea was to represent that.
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