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Brand personification is such an awesome creative use case for AI.
Here's how I imagine CapCut would look like as a person.
Using CapCut's own Design Studio I created KAI. 👩🎤
KAI is animemaxxing digital human built entirely around CapCut's brand DNA. It's designed to live on socials delivering new CapCut feature drops, cool template releases, creator roasts, trend intel, and more.
I started with CapCut brand audit, then built the character brief inside Design Studio, went through multiple character and style iterations, and landed on a brand persona with visual identity and character attributes ready to be presented as a real creative brand / marketing direction.
Work title: KAI / CapCut Brand Persona
Direction: Brand Persona / Character Design
Created by: Kristine Vilnite / @kristinevilnite on X
Uff Really Awesome
Hey there, this is a cool project; I don't know if you know, but there is a button in the challenge post that allows you to submit your social post link, in case you haven't done that. Interesting! I think I'll be participating too, but possibly in a different category. Best of luck!
Thanks Rodrigo, just saw the social link submission btn. Looking forward to see what you'll come up with. :)
I like it!! I would consider a different naming strategy, since Kai Cenat is a popular online personality. Just thinking about whether CapCut can use it effectively for the proposed purpose.
That's an excellent point! If CapCut would consider using this as their Brand Persona I'm sure renaming it would be no problem. :)
One of the best design have seen so far today......... Keep up the good work
Aw, thanks Boluwatife :))
U are most wellcome
Amazing!
Really smart direction honestly. Turning a brand into a character makes the identity feel way more memorable and emotionally engaging than traditional marketing visuals.
I love this for an AI use case. In the midst of mindblowingly realistic outputs I still find it cool to create something that's clearly not real but is fun and/or has value behind it.
Would totally love to do more brand personas. Which one you think would be really cool to see?
Honestly Adobe would be such a cool one to see. Feels like it could become this chaotic creative mastermind personality that somehow knows every design trend before everyone else 😭
Spotify, Duolingo, or even Notion could also have really interesting personas because they already have such recognizable brand energy.
I feel like Dualingo already has done an amazing job in this regard with their owl, gosh was it Duo? Yes. Hehe, absolutely love their branding and marketing.
Notion. hohohoo, that indeed would be cool to see.
Fantastic!
this is really nice
This is Amazinggg!
Wow, feel futuristic. Great work!
good work
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I built Contestify a tool to help creators discover online contests and competitions from various platforms and social media, manage projects, track wins, and build a career portfolio, all in one place.
As someone who has been active in the contest-hunting community for a long time, I know that there are countless online contests and competitions held every single day,design contests, hackathons, meme contests, and writing competitions.
I always felt there was one big problem that nobody ever thought about.We join dozens of contests, but we don't know how many times we've won or lost, everything just ends there. Nothing tracks our progress, nothing helps us learn from our wins and losses, and our portfolio is never properly recorded or managed.
That's how CONTESTIFY was born
An AI-powered platform I've imagined for a long time, where every contest you join doesn't just become a one-time experience, but becomes part of your creative career journey.
✨ Creative Twin™
an AI that learns from your habits and performance, then acts as your personal mentor giving daily insights
📊 Every contest, project, win, and earning, automatically synced into a public portfolio
🤖 AI Tracker that hunts for new contests from various platforms and social media, helping you find online contests and competitions without having to search manually
📈 Full analytics so you know exactly which category you perform best in
Who is Contestify for?
For creators, freelancers, designers, developers, hackathon enthusiasts, meme creators, writers, and startup builders, anyone who sees contests not just as a hobby, but as part of their career.
Nicely done
some more recent work for clients and personal brand. 👍
used ae, ai, ps, and blender.
Love the style
I built Nexora AI for the Config Makeathon.
It’s an AI fintech landing page concept designed around one idea:
What if your money could think before it moves?
Nexora AI is a futuristic financial command center that helps users understand cashflow, detect risk, forecast spending, and make smarter financial decisions through AI.
For the visual direction, I wanted it to feel less like a normal SaaS dashboard and more like a premium finance cockpit. Dark cinematic UI, glowing dashboard cards, AI insight panels, predictive analytics, and a full landing page experience built with Figma Make.
This project was a fun challenge because I focused on creating something that feels strategic, interactive, and visually sharp while still being useful as a real fintech product concept.
Live demo: https://karate-stung-91133916.figma.site/
Working Figma Make file: https://www.figma.com/make/fk8AU6jHScqpxHwFMQHDwF/Nexora-AI?t=6KOjQ1tW6ZFsV7Og-1
Would love to hear your thoughts on the design and experience.
I was just scrolling and this honestly made me stop for a moment. The dark fintech look, the glowing dashboard details, and the whole AI command center feeling are so clean. This feels really premium and well thought out.
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