Key Questions to Answer Before Starting and Scaling a Business

Key Questions to Answer Before Starting and Scaling a BusinessKey Questions to Answer Before Starting and Scaling a Business

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Maryam Tehsin

• 1d

Starting a business is really hard.

Literally, it is. Especially when you don’t have a plan before starting.

A plan that tells you: What your main product or service is Who your main audience is (who is going to buy) What problem your product solves for them What the market value of your product is What the updated version of it looks like

You can’t sell an idea that worked years ago, because now people have new methods.

The hardest and most important part is how to sell and how to market (branding).

These are the questions that give you a reason to scale.

If you have a startup and no idea about these questions: Sit down and write the answers. Before hiring employees and outsourcing.

You need to understand what you are actually doing.

Brand Design startupgrowth branding

Fatima Akbar

• 1d

So true! A good idea is just the starting point. Knowing who you're selling to and keeping an eye on your numbers makes a big difference. 🙌

Maryam Tehsin

• 1d

Exactly! A good idea gets you started, but understanding your customers and tracking the numbers keeps the business alive. Otherwise, we’re just running a business on vibes. 😂🙌

Fatima Akbar

• 1d

Haha, running a business on vibes until the bank balance brings you back to reality 😂

Naim Islam

• Oct 15

I created a brand identity concept for Velora, an AI productivity platform. I explored the logo, colors, typography, and how the brand could look across a website, mobile app, and everyday products. I wanted everything to feel consistent, modern, and easy to recognize.

Brand Design Web Design Adobe Illustrator Adobe Photoshop Figma

Hamidur Rahman Shishir

• Oct 15

The blue is perfect for this. I’ve seen so many AI brands do boring black/white but this gradient gives it energy. And Plus Jakarta Sans was a great choice, keeps it friendly.

Aryna Livadari

pro

• Oct 15

A little excerpt from the brand guidelines for a recent project

Brand Design brandguidelines Logo Design

Rudransh Singh

• Oct 15

The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.

Révolté

pro

• Oct 15

Every AI product apologizes for the wait. I designed the wait instead.

Latency: identity, interactive site and campaign built on Ma, the space that gives a thing its shape. The headline breathes in weight until the answer lands.

Design the pause.

Check it out

Brand Design Web Design aiinterface