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An elegant glow studio site — full-bleed editorial photography, a soft serif wordmark, and warm neutral tones throughout.
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I’m exploring two homepage hero directions for the Alpine Summit website I’m working on and testing which visual direction feels stronger.
Both concepts are built around the same event: a premium alpine gathering in Lech, Austria for the 2027 TwinFocus Alpine Summit.
Direction 1 feels more refined, editorial, and invitation-like.
Direction 2 feels more immersive, cinematic, and destination-driven.
That’s the tradeoff I’m thinking through:
Direction 1: elegant, editorial, refined
Direction 2: immersive, cinematic, atmospheric
Since this site is for a luxury alpine event, the hero needs to feel premium while still making the destination feel exciting.
Which direction feels stronger for an event landing page?
47 voted
57%
35 voted
43%
82 votes
Closed
White one stands out and feels fresher. The dark one is nice too, just a bit more expected.
Finished putting together the storyboard for the Brainrot Reel, soon to be shown!
I love the customized icons
