E-commerce Website Redesign for Tasty Treats Box.
Complete redesign and relaunch of an e-commerce site for a Miami-based gourmet box service.
• UX Audit – Assessed original structure and user flow
• Competitor Research – Identified best practices in the niche
• Content Strategy – Refined product structure, wrote SEO- optimized copy
• Design – Created a fresh, cohesive look & feel with brand consistency
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A high-contrast serif against soft plaster. The architecture is all curves and matte texture, so the type brings the only sharp edges in the frame. Contrast without adding a single element.
10 down, 20 to go. A third of the way.
Template by Hariom, adapted and customized by me. Interior imagery generated with AI.
Contrast without adding a single element is such a clean way to put it. With 20 more of these to go, are you locking the typographic approach per venue type, or is Ofelia's centered serif going to be the constant across the whole 30?