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This project was a commissioned advertising spot for Emporio Armani, developed and directed using my cinematic approach to luxury brand storytelling. The concept focused on emotional connection and the idea of togetherness, aligning with Armani’s fragrance campaigns like Stronger With You and In Love With You. What began as a single spot evolved into a full worldwide campaign, demonstrating the impact of strategic, cinematic storytelling that resonates with audiences and elevates brand presence
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.
Impressive work, colors are great in use.
I just joined Contra and I’m still figuring out how things work around here, so I thought I’d introduce myself instead of quietly lurking.
I’m Mariya, founder, strategist and lead designer behind Mariya Design. I’ve worked internationally since 2015, and today I run a boutique branding studio focused on brand identity systems for premium and luxury-led brands.
Most of my work sits somewhere between identity, packaging and the wider system around them. I’m particularly interested in what happens after the logo: how typography, color, packaging, digital applications and brand rules actually hold together as the business grows.
One project I’ve been revisiting recently is SAE-REN, a premium beauty and wellness identity system. I’m currently rebuilding some of my case-study presentation system, so it felt like a good one to share here first.
And since I’m genuinely new to Contra, I’d love to hear from people who have been active here for a while:
What actually helped you become part of the community here?
Was it sharing work regularly, joining conversations, applying to opportunities, or something else entirely?
Any early mistakes worth avoiding are welcome too.
great designs..
Wonder -- Visual Expressions
The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.