A creative presentation of generative advertising visuals for the ZAZ 968 retro convertible. This...A creative presentation of generative advertising visuals for the ZAZ 968 retro convertible. This...
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A creative presentation of generative advertising visuals for the ZAZ 968 retro convertible. This project blends refined automotive aesthetics with AI-driven design technology, creating a series of conceptual images and animated sequences that highlight the charm and style of this classic convertible. Each visual element explores form, color, and texture in a way that evokes both nostalgia and a sense of modern design.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊