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JUICE — our own mark, built with the same system we apply to every client: a wordmark that has to hold up as small as a favicon and as large as a title card.
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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
Amazing work
As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.
Great Work
MOONIQ — Visual Identity System
Mooniq is a leading digital marketing agency specialized in social media, blockchain, and Web2 consulting. Its new identity reflects a bold and futuristic vision, inspired by exploration and constant innovation. A system built to express ambition, trust, and elegance, positioning Mooniq as a guide for brands reaching new heights.
The brand required an identity that could embody its innovative spirit, strategic mindset, and futuristic vision.
This visual identity was designed to capture Mooniq’s essence: a forward-thinking agency inspired by the concepts of exploration, technology, and limitless growth. Every element of the system —from the logo to the typographic and chromatic choices— was created to establish a sophisticated and aspirational brand presence.
2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding by @behance
Art DirectionBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmavisualidentitybrandingcasestudy
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