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The world isn't made of straight lines. Neither should every brand. 🌿
If Minimalism is about "Mental Clarity," then Organic and Fluid logos are about Human Connection. Too often, designers think "organic" means "unorganized." In reality, it’s a deliberate strategy to break the coldness of the digital world and create an immediate sense of life, growth, and trust. 🧬
In this breakdown, we’re looking at the Organic / Fluid framework: We’re moving from the surgical precision of the grid to the natural flow of life. Swipe through to see why "fluidity" might be the missing piece of your client’s identity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
Lol!
Brand guidelines shouldn’t be something clients have to dig for.
I’ve been working on a prototype for a better way to deliver them.
Instead of static PDFs, this approach lets clients search by task (social, print, web) and instantly find the right assets with clear usage guidance.
Still early, but here’s a quick walkthrough.
Curious if something like this improve your workflow or client handoffs?
This deserves an upgoat, @Sydelle Creative—a brilliant and overdue idea. How close are you to launch?
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