Designing clarity into complexity.
For Kibani's investor sales deck, the goal was simple: let the results speak first. Bold stats, real testimonials, and a clean call to action that guides the eye without overwhelming it.
Every element from the orange accent to the typography hierarchy was chosen to build trust at a glance.
#UXDesign #BrandDesign #DeckDesign #DesignProcess
Which ORBIT pulls you in: the quiet one or the loud one? ✨
One name, two directions. Same idea, an object in motion around a center.
A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.
🧪 TASTY TEST: WHICH ONE MAKES NEXT WEEK FEEL SORTED?
Meal planner mobile app design. Same UX, two palettes.
🍊 A · Citrus Energy
Orange + buttery yellow. Appetite first.
🌿 B · Forest Calm
Deep green + cream. A calmer weekly ritual.
💡 GROWTH THINKING
Users want dinner handled, not another planning task.
My hypothesis: orange could win the first tap; green could signal less effort. I’d test plan-open rate AND grocery-list completion. More taps mean little if people abandon the next step.
🗳️ A OR B — WHICH WOULD YOU TRUST WITH NEXT WEEK’S DINNERS?
Vote and tell me why.
Two ad directions for Aura Aesthetics’ Botox Flash Sale. Same offer, different layout and feel.
Option A: split layout, model left, price card right, olive green accents, bold and direct
Option B: model fills the right, soft rounded cards on the left, all warm neutrals, quieter and more elegant
Which one makes you tap “Schedule Your Discount”? 👇