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For the Swoop brand identity, I designed a multi-faceted mascot-driven system that bridges digital culture and lifestyle physical products. The project focuses on creating a high-impact visual mark that remains recognizable across various scales and applications.
Design Strategy:
Mascot Evolution: Developed a bold, illustrative hawk character with a focus on 'focused intensity,' ensuring the design works effectively as both a detailed digital avatar and a simplified vector icon.
Brand Versatility: Executed a comprehensive brand system, applying the logo across disparate mediums—from high-fidelity digital app interfaces (Somatic Grounding) to tactile physical merchandise (diffusers, linen journals, and tech accessories).
Cohesive Ecosystem: Maintained a strict 'deep blue' and 'tech-focused' aesthetic palette, creating a unified brand language that ties digital wellness tools to physical lifestyle products.
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what if your energy drink mascot was made of the same poured concrete as the building it's climbing? built SLAB's whole identity around that one collision — bolted joints, a wordmark poured like a slab, and a character big enough to hand you a can from twelve stories up
A work that fits my aesthetic and perfect as usual. Really good work and your signature contrast colors once again, executed perfectly.
Some food brands play it safe. Norii was designed to do the opposite.
Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.
"Your 8th's on the house." Even the reward mechanic has personality.
This is restaurant branding that works as hard outside the door as it does inside it.
Does this make you want to find the nearest Norii? 👇
Tools: Illustrator · Figma
#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance
Impressive Work
Just like that... 𝘁𝗲𝗻 𝘆𝗲𝗮𝗿𝘀 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗶𝗻𝗴, 𝗮 𝗱𝗲𝗰𝗮𝗱𝗲.
I'm officially old, cough, experienced now...
Three cities, four laptops, countless projects, married, house, baby, same cat. 🐅
Deepest thanks to all the incredible clients and agencies that I've worked with.
I count myself very lucky to have a job working with such a varied client base, from solving deep UX problems and building systems, to pushing creative boundaries and everything in between. It's a wild ride.
I’m immensely grateful to the brilliant teams and individuals I’ve worked with over the years. Thank you.
To everyone else who has liked, followed, recommended, or reposted along the way, you're awesome. 🔥
10 whole years.. thats awesome and that animation is great too!