Just like that... ๐๐ฒ๐ป ๐๐ฒ๐ฎ๐ฟ๐ ๐ณ๐ฟ๐ฒ๐ฒ๐น๐ฎ๐ป๐ฐ๐ถ๐ป๐ด, ๐ฎ ๐ฑ๐ฒ๐ฐ๐ฎ๐ฑ๐ฒ.
I'm officially old, cough, experienced now...
Three cities, four laptops, countless projects, married, house, baby, same cat. ๐
Deepest thanks to all the incredible clients and agencies that I've worked with.
I count myself very lucky to have a job working with such a varied client base, from solving deep UX problems and building systems, to pushing creative boundaries and everything in between. It's a wild ride.
Iโm immensely grateful to the brilliant teams and individuals Iโve worked with over the years. Thank you.
To everyone else who has liked, followed, recommended, or reposted along the way, you're awesome. ๐ฅ
Three cities, four laptops, a house, a baby, and the same cat is a great ten-year timeline. What lesson from your first couple of years still shapes how you choose projects now?
Designed the landing page for Smug โ an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite โ the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. ๐