Crafting the Visual Identity for Elichi Coffee | Case Study

For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.

Design Highlights:

Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.

Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.

Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.

I’d love to get your feedback on this direction:

How does the balance between modern typography and warm tones feel to you?

Does the packaging strike the right balance between minimal and welcoming?

Cool work 🙌

𝐄𝐯𝐞𝐫𝐲 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐲𝐨𝐮 𝐩𝐫𝐞𝐬𝐞𝐧𝐭 𝐢𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐦𝐚𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐭.

For this concept, I focused on creating a short travel motion piece that presents Japan, Greece, Morocco, and Brazil through bold imagery, clean typography, and smooth transitions.

The goal was to make the content feel dynamic, modern, and visually engaging while keeping the information easy to follow. I used a consistent layout and motion style to connect the different destinations while still allowing each location to have its own visual character.

I also wanted the overall look to feel like something that could actually work for a travel brand, tourism campaign, or social media page — polished enough to feel professional, but engaging enough to catch someone's attention while scrolling.

𝙒𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠 𝙤𝙛 𝙩𝙝𝙚 𝙙𝙞𝙧𝙚𝙘𝙩𝙞𝙤𝙣?

#MotionDesign #TravelDesign #TravelContent #MotionGraphics #VideoEditing #GraphicDesign #SocialMediaDesign #VisualStorytelling #Typography #TravelBranding #ContentDesign #AfterEffects

Love the motion