Designing Flowmark, an Actionable SaaS Analytics DashboardDesigning Flowmark, an Actionable SaaS Analytics Dashboard
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that uiguy
• Sep 29
I’m currently designing Flowmark, a dashboard for a SaaS client who’s happy for me to share the project and its process.
The challenge: help teams understand why website visitors leave without signing up and identify what to try next.
Instead of stopping at charts, Flowmark highlights the biggest funnel drop-off, explains likely causes, and suggests an experiment. It then tracks the result through to revenue.
The visual direction is dark and editorial, with a warm gold accent to bring important insights and next steps into focus. I created the animation with Figma Motion.
I’ll be sharing more as the project develops. What would make your analytics easier to act on?
Design EngineeringUI DesignUX DesignFigma
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