☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

I personally don't like the colors intensity or shade

New brand identity for Cadvel, a data analytics startup that sells real-time infrastructure to enterprise teams.

The idea was simple: data comes in raw and leaves structured. So the logo is a stack of bars in different lengths, stepped like a pipeline, and everything else grows from it. That includes one typeface (Suisse Intl), a deep green and ivory palette, a 28-icon set built on the same bar geometry, and signage, print and three social directions: 3D, ASCII pattern and gradient.

Result: a B2B data brand that looks as engineered as the product behind it.

Check it out