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LogiChains is a smart logistics ecosystem powered by AI and blockchain, created to tackle Indonesia's high shipping costs which reach 30% of product prices and to help the 85% of SMEs struggling with inter island distribution. As the Project Manager and Product Designer, I designed a validated prototype that won 2nd Place at ECOFEB 2025 by offering an intuitive user experience across five core features including LogiMarket, LogiAI Routing, LogiTrack, LogiPay, and LogiInsight. The platform cuts logistics costs by 20% through AI driven route optimization and ensures secure, transparent transaction tracking via blockchain technology. For long term sustainability, LogiChains aligns with SDGs to help businesses scale efficiently while actively reducing carbon emissions from transit, paving the way for a greener distribution network.
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Had a fun weekend building Merisole ☀️
Designed with Google Stitch.
I'm a senior product designer working on e-commerce sites every day, so my real question going into this challenge was practical: how easily does Stitch slot into my actual workflow? Could I use it to spin up a polished, client-ready option in a single sitting or even take it all the way to a shippable site?
To test that, I asked AI to create a fictional footwear brand, Merisole, and treated it like a real client project from brief to launch.
How Stitch fit into the workflow
Before generating anything, I wrote a custom design.md. Type scale, color tokens, spacing rhythm, the editorial tone I wanted Merisole to carry and uploaded it into Stitch as a design system. That single step is what made the rest of the build feel coherent.
Every screen Stitch streamed onto the canvas already spoke the brand's language, so I wasn't fighting drift between sections. This is exactly the part of my normal e-com workflow that usually eats hours! Getting AI tools to respect a brand spec was something that Stitch handled cleanly.
By the way, the stream on canvas feature was one of the coolest interactions I've seen so far! It was like having a designer design on your screen remotely through AnyDesk!
From there I worked mostly through in-place AI edits: clicking a section, telling Stitch "to add it to another variation," or "add a hover animation on the cards," and getting changes in seconds. The streaming generations meant I was reacting to a real interface taking shape instead of waiting for a static result.
The motion work is where Stitch surprised me most. Native hover states, shader backgrounds, and scroll-linked animation. All authored inside the tool, no handoff to a separate motion app, no code wrestling. Then I exported the build out to Netlify in one step.
New features I leaned on
Custom design.md - design system applied across the whole project (kept every screen on-brand from the first generation)
Streaming generations to canvas (the whole first pass)
In-place AI edits via prompts + point-and-click (most of the polish phase)
Native motion, hover states, and shaders on HTML canvas
Netlify export (final deploy)
Feedback on the platform
Coming at this from a daily e-com design seat: Stitch genuinely shortens the distance between brief and client-ready.
The design.md - design system flow is the underrated hero, uploading a brand spec once and having Stitch honor it across every streamed generation is the closest I've felt to "AI that respects a brand."
The streaming canvas is amazing to say the least!
It collapses the "describe - wait - judge - re-prompt" loop into something closer to direct manipulation. In-place edits felt the most like real design work. I stopped writing long prompts and just pointed at things. Two things I'd love next: An option to tweak elements without having to prompt it. And a way to save in-place edit "recipes" so I can reapply a vibe across sections without re-describing it.
Stitch didn't feel like an AI tool I was wrangling. It felt like a canvas that happened to understand what I meant. Merisole came together in a single sitting because of that, and I'm walking away convinced Stitch has a real place in how I'll pitch and build e-commerce work going forward.
Check it out:
Live site (really fun to click around): https://merisole.netlify.app
Stitch project: https://stitch.withgoogle.com/projects/834230787052196219
Amazing!
Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
Open for 5 new projects this June 👇
• 3 landing pages ($1,200 each)
• 2 full websites ($1,800 each)
I’m partnering with Saas & Ai brands looking for long-term collaboration and quick fixes.
48-hour updates
Research-backed copy
Design that builds trust & converts
if you are a founder looking to elevate your brand or website, you can book a call here: https://calendly.com/book-a-15mins-call/theframerdude
The attention to detail here is impressive. Every element feels intentional and well-balanced. ✨
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