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Complete Brand & Website Overhaul for a Rising Florist
My role: Web Developer, Graphic and Brand Designer
AESYL Atelier is a local flower shop that needed both a brand identity and a website built to match. Full brand identity system: logo, color palette, typography, brand application guidelines. All site graphics and social media assets designed within the brand system. Website design and development built around the brand identity established.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
I migrated Pi-lit's site from WordPress to a custom-coded, AI-native website with its own hosting. The result:
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-Animated illustrations of their scenes and products that bring the roadway safety story to life
See Full Case Study
Lovely work
Nothing rots in salt.
So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.
HALITE. Case study live soon.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
