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PERSONAL BRAND STRATEGY
Client: GRCE Projects (My Personal Brand)
I ran my own framework on myself before I ran it on anyone else. That felt important.
Starting with the feeling was the hardest part. I had to sit with the moments where my value actually landed, the conversations, the ones where something shifted for someone and I could feel it. What kept surfacing was safety and trust. An open invitation to really go there.
From that feeling, everything else followed. Who GRCE Projects is for, why the work matters, what makes it different, where it needs to live, and what gets built first. The feeling didn't just inform the brand, it became the foundation for the website, the shoot, the content, all of it.
I don't think you can ask someone else to go through this process if you haven't been willing to do it yourself. So I did.
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