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A look at VIAFIDE, a brand built from the ground up.
This project spanned research and strategy through naming, positioning, messaging, and the full visual identity.
Built around the idea of “A trusted path forward,” every part of the brand was developed to create a clear, credible, and cohesive identity from the very beginning.
love that initial logo animation, something about the stroke effects feel instantly trustworthy & in touch with humanity.
Thank you! Trust was really at the heart of the identity, so I love that it comes through in those details 🤍
The network for creativity
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Hello! I'm new to this platform, so I'm not really sure what people usually post here. I'll just share some of my favorite projects that I'm proud to have been a part of.
Really like this approach. As a UI/UX designer, I think keeping the familiar structure while improving the experience makes the redesign feel much more intentional and user-focused. Great work 👏
They are awesome
How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...