A website hero and motion identity concept for Cycle.

The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.

The concept explores how a static identity can become a living digital experience through motion, environment and interaction.

Workflow included Spline, Claude via MCP, Midjourney and SeaDance.

Available for brand identity, motion and digital design projects.

I fall in love, It is like Encarta, but 1000% better

Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?

I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.

My roles: Brand Designer, Graphic Designer, Motion Designer. Tools: Adobe Illustrator, Adobe After Effects, Figma.

Full case study: https://contra.com/p/XvP3ccE3-pulsix-sportswear-brand-identity-and-motion-design

Where would you try the X first: on the cap or in motion?

I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?