The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Your email might be getting opened, but is it giving readers a reason to keep reading?
An email can have an interesting subject line and still lose the reader after the first sentence.
Why?
Because getting someone’s attention is only the beginning.
Once they open your email, the message needs to feel relevant to them.
It should help them understand why the information matters, what they can take away from it, and what they can do next.
That’s why good email copy isn’t just about writing catchy subject lines.
It’s about connecting the subject line to a message that delivers value.
I’m currently developing my email copywriting skills and practising how to turn ideas into clear, engaging emails that speak to a specific audience.
One thing I’m learning is that every part of an email has a job to do from the subject line to the final call to action.
When you read a marketing email, what makes you continue reading instead of closing it?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Not every potential customer needs another sales pitch. Sometimes, they need more clarity.
Imagine someone showing interest in a service but not taking the next step.
It’s tempting to send another message asking if they’re ready to buy.
But what if they’re still unsure?
They might not fully understand the value of the offer.
They might have unanswered questions.
Or they might need more information before making a decision.
That’s where thoughtful email nurturing comes in.
A well planned email sequence can help businesses address concerns, communicate value, build trust, and guide potential customers towards the next step.
I’ve been practising this approach through a three email nurture sequence for a service based business as part of my copywriting portfolio.
My goal was to make each email build naturally on the previous one instead of making every message feel like another sales pitch.
I’m continuing to develop my email copywriting skills and look forward to applying them to real business projects.
For business owners: What’s the biggest challenge you face when following up with potential customers?
$5K Recovered in 7 Days with 3 Emails 🔥
Anatomy of a Good Prompt: 6 Elements That Make a Difference
A useful prompt is more than a clever question. It's a well-defined task.
If you've ever used ChatGPT, Gemini, Claude, or any other AI tool and received a generic, irrelevant, or incomplete answer, the problem might not be the AI itself. Your instructions may need more structure.
An effective prompt starts with communicating what you need, why you need it, and what a useful result should look like.
Here are five elements to consider when writing an AI prompt:
1. Context; Give the AI the background.
Explain the situation, relevant information, and details it needs to understand the task.
2. Objective; Define the goal.
It is the core verb telling the model what to do. Common tasks include review, plan, write, summarize, and generate.
3. Audience; Specify who the output is for.
Writing for potential customers requires a different approach from writing for industry experts or beginners. Your audience influences tone, language, and complexity.
4. Constraints; Set the boundaries.
Define requirements such as word count, tone of voice, language, exclusions, or other relevant instructions. Constraints help narrow the range of possible responses.
5. Output format; Describe the result you want.
Should the AI produce a table, email, checklist, article, or bullet-point summary? Make the expected format explicit.
6. Persona; Give the AI a role.
Tells the AI who it should act as (e.g., "You are a senior data analyst"), which shapes its vocabulary, tone, and assumptions.
PS: A persona is necessary when you need a specific professional lens, style, or perspective that the AI's default, neutral voice cannot give you. You don't need a persona for objective, fact-seeking queries.
Now, let's put it into practice.
Instead of asking:
❌ “Write a marketing email.”
Try:
✅ “Write a 150-word marketing email for a productivity app aimed at busy freelancers. Use a friendly, professional tone. Highlight how the app helps organize tasks and save time. Include a compelling subject line and end with a clear call to action.”
The second prompt gives the AI a more specific objective, audience, context, and format.
Does that guarantee a perfect result? No. You may still need to refine the instructions, verify facts, and review the output.
But it gives you a much better starting point.
Better instructions can lead to better outputs, fewer unnecessary revisions, and more effective AI workflows.
Want to get more out of AI? Start by improving how you communicate with it.
Explore my AI prompt services on Contra or send me a message.
