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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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From sketch to story: one character's journey from pencil sketch to final color to a printed picture book spread. 100% human-made children's book illustration by US Illustrations.
#illustration #characterdesign #childrensbookillustration #sketchtofinal #picturebook
sketch to printed spread in one post is such a nice way to show process..
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
Backstory
This project is where it all started for me. I put this together during the COVID-19 lockdown while teaching myself Adobe Illustrator from scratch. It’s the very portfolio that landed me my first internship and launched my career as a designer.
Fun fact: I didn’t have a drawing tablet back then, so every single line and curve was done entirely with a computer mouse. It took a lot of patience (and clicks!), but it taught me that you don't need fancy gear to start creating.
Drawing every curve with a mouse forces you to be very deliberate about anchor points, and that discipline usually shows in cleaner shapes. Do you still build paths more economically because of it?