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How fleeting it is @Nathaniel Dada wonderful work!
The Last Memory
Coin cabinet — Charles Percier, Paris, ca. 1809–19
The Last Memory reimagines Charles Percier's Coin cabinet as an archive of human memory. Instead of preserving coins and medals, its drawers preserve fleeting...
Thank you @Brendon Smith
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THE ANIMAL THAT KNEW
What if the prey remembers every moment that came before the attack?
Inspired by Antoine-Louis Barye’s Tiger Surprising an Antelope from The Metropolitan Museum of Art, I reimagined the sculpture as a meditation on memory and instinct. The tiger exists in one moment, while faint photographic traces of the antelope appear behind it, suggesting the memories of the moments that came before.
I kept the original sculpture physically intact and changed its meaning through time: the bronze becomes a record of what the prey remembers.
Built and explored in FLORA.
Original artwork: https://www.metmuseum.org/art/collection/search/207338
@FLORA #FLORAMuseum
Brilliant Concept. I love this
The Lover’s Eye was never just a portrait. It was a portrait of a gaze. The art of looking back.
For the #FLORAMuseumChallenge, I chose the 19th-century Lover’s Eye Bracelet, an intimate object featuring a miniature of a loved one’s eye. Pieces like these were worn close to the body so the wearer could imagine their beloved’s gaze resting upon them 👁️
That idea became my creative starting point: what if the gaze that we see in art could be returned?
So I imagined a woman walking through present-day New York wearing the bracelet. As we get closer to the miniature, we find "Ivy" actually looking out from her own time. The person preserved inside the object is suddenly looking back at us, creating a fleeting exchange between past and present.
The engraved name “Ivy” on the back of the actual bracelet became a small but meaningful detail that helped me imagine the story behind the object.
And so I wanted to create something that felt like a visual poem 💛
A gaze captured centuries ago, finding its way back to another pair of eyes.
wow. Love the idea!!
Earlier this year, the founder of Marlo Health 🐾 reached out with a simple ask: help edit some TikToks. They had ONE post live, 965 views, and 0 followers everywhere else.
What followed was a full content strategy build from scratch: pillars, cadence, on-camera coaching, a repurposing system so a founder with zero production capacity could still post consistently, and a whole lot of testing what actually worked vs. what just got comments.
TikTok is now at 449 followers with a top video hitting 191.8K views. Instagram and YouTube Shorts both went from 0 to real, growing audiences.
The part I'm proudest of isn't the viral video, it's the moment the data told us to post LESS. Going from daily posting to 3x/week, and getting way more selective, is what actually built the brand instead of just noise.
Full breakdown (with the strategy shifts, what flopped, and what worked) here: https://contra.com/p/QQl6grPA-content-strategy-and-content-creation-for-marlo-health?r=aletello
And honestly, having Marlo, the cutest golden, as a client is a highlight in itself.
Congrats - felicidades @Alejandra Tello !! I could watch Marlo eating, all day 😂
