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For the past few years, I've been a top-rated Printify merch designer on Fiverr - but honestly, the repetitive nature of it started wearing on me, and I found myself craving something that would let me work with different kinds of brands and keep learning new things. That's what pulled me toward brand identity design.
This is Luxe Floral, a passion project I built from scratch to teach myself how to think like a brand designer - logo systems, color strategy, print rules, campaign photography, the whole thing. It's not a paid client project, just me learning in public and pushing myself past what I already knew how to do.
I'm still early in this journey, still learning, still making mistakes - but I wanted to share the first real step. Would genuinely love any feedback from designers further along this path than me.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
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Love the Colors!
this is nice
I need to confess!
I love trout fishing! It's my passion, where time flies, and I can disconnect from the everyday world and reset my creative juices.
I had the chance to design a logo for a local fishing contest that my friends are running, and here are the two logo variations I came up with.
LŽK stands for "Lithuanian Fishing Battles," and the concept behind it was to combine two fish heads in the negative space to form the letter Ž, as it's the first letter of the Lithuanian word for "fish" (žuvis)
🐠 🐡 🐟
I don't know if it's just me but i admire when i see blue used well in designs. 👏