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Building out the brand guidelines and logo system for Aurelia Atelier (concept project). I wanted a palette that felt sophisticated yet modern, pairing Deep Gunmetal with Soft Moonstone Silk and custom typography hierarchy.
Design work shouldn't just look pretty; it needs a cohesive system behind
#BrandKit #GraphicDesignPortfolio #BrandDesigner #VisualIdentity #DesignInspo #Contracreative
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Which hero visual feels right for this brand?
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
11 voted
41%
16 voted
59%
27 votes
Closed
Both design are great; it's hard to choose one
Love the clean, minimal aesthetic! The combination of a strong, simple coffee bean icon with warm pastels (pink, yellow, orange) gives it such an approachable and modern feel. Great identity system!