Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.

That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!

Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.

I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.

How much freedom do you think a designer should have when working with an established brand?

Great packaging work, nice job

Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.

Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?

That's great design it feels professional I like how the background mixed with interface ❤️❤️

Great job Cheree🎉🎉