Transform Employer Brand into Talent Acquisition Success

Transform Employer Brand into Talent Acquisition SuccessTransform Employer Brand into Talent Acquisition Success

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Fabio Smiraglia

• 1d

The client needed to transform its employer brand into a talent acquisition engine. I developed a data-driven employer branding strategy: narrative segmentation based on behavioural and psychographic data, distinct content tracks for developers, product managers, and UX designers, employee-generated storytelling campaigns with unscripted video content, and a careers portal redesign integrating ESG metrics and employee testimonials.

Results: 48% increase in applications within three months. 210% surge in video views. 62% conversion rate uplift. 37% surge in interview requests.

SEO Writing Canva Design WordPress Development HubSpot Sass WordPress

Emmanuel Ikwegbu Framer | Custom | Ai Visual Creator

• Apr 18

CareerShot v6.1 As a graphic designer and web developer, I see the same barrier to entry in every project: "Portrait Poverty." Clients have incredible products and world-class vision, but their digital first impression—their headshot—is a blurry selfie, a cropped vacation photo, or a low-resolution team snapshot. They don't have $500 to $1,000 to spare for a studio shoot. I was tired of fixing inconsistent photos in Photoshop, so I built a better way. So, I created an automated 17-step pipeline on Morphic that democratizes professional branding. Whether you are a solo freelancer or an agency manager building a team page, CareerShot generates a complete, high-fidelity brand kit in under 5 minutes.

How it works (The Architecture):

Bimodal Flexibility:

Mode 1 (Personal Shot): A hyper-optimized pipeline for individuals. Upload 1–4 photos, input your profession, and the workflow maps you to one of 8 occupation categories (Tech, Legal, Creative, etc.). It auto-assigns professional attire, props, and environments, then generates 8 high-res variations locked by a Face Anchor to prevent identity drift.

Mode 2 (Carousel Shot): A team-scaling engine. Process up to 6 team members simultaneously with a choice of 3 consistent styles (Individual, Plain, or Shared Brand Environment) to ensure your website team page looks like a million-dollar studio shoot.

The "Premium" Pipeline:

Smart Career Detection: No prompts needed. The AI infers your industry needs and sets the professional tone automatically.

The Face Anchor System: Uses Crystal Image to lock your identity. You look like you, not a randomized AI model.

Multi-Platform Export Pack: The workflow delivers 40+ labeled, platform-optimized files (LinkedIn, CV, WhatsApp, Portfolio) sized perfectly for each use case. It even generates a dedicated wide-composition LinkedIn banner

Try it yourself: https://www.morphic.com/en/workflows/019d9633-9c18-731d-b0f6-307e9c7c20bc/careershot

AI Workflow Engineering, Personal Branding, Web Development, Creative Direction, Automation.

Impact: Solves the "Portrait, profile, banner, pre-post image Poverty" bottleneck for freelancers and agency teams.

morphicworkflows

Zoë Colivas

pro

• 1d

Wow love that you used my headshot here!!! This workflow is actually so useful 🔥

RAGHAVENDRA NAIK

• Apr 18

Just finished another branding project - CALLFILLS AI lead generation SAAS product that can generate instant leads by navigating through fresh posts in major social media platforms. Designing this was a great challenge as the client needed "c" to be highlighted as the logo, and even choosing a brand color was hectic cause the client only needed " blue". We gave it a try, and here we are with the full top-notch brand identity. Design and Strategy by Raghav :)