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The client needed to transform its employer brand into a talent acquisition engine. I developed a data-driven employer branding strategy: narrative segmentation based on behavioural and psychographic data, distinct content tracks for developers, product managers, and UX designers, employee-generated storytelling campaigns with unscripted video content, and a careers portal redesign integrating ESG metrics and employee testimonials.
Results: 48% increase in applications within three months. 210% surge in video views. 62% conversion rate uplift. 37% surge in interview requests.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
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