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CRO and product UX work for Foodpanda's q-commerce business (Delivery Hero). These slides cover the homepage redesign and newsletter experience optimization. Both focused on improving discovery, surfacing high-converting categories, and reducing friction in the path from landing to cart.
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Keeping the Halloween-inspired concepts coming! 🕯️✨
This time, we're sharing Ovelle — a luxury candle e-commerce website with warm tones, elegant typography, and a moody editorial aesthetic. Would love to hear your thoughts! 🎃
