Interior Design Social Media Strategy | Brand Growth Case Study
Project Overview:
Developed a social media strategy and brand development system for an interior design studio to showcase services, design style, and expertise while attracting ideal interior design clients.
Content focused on visual storytelling, design process transparency, and portfolio marketing through finished projects, before-and-afters, and behind-the-scenes content.
Role:
Social Media Strategy • Content Creation • Brand Development
Key Contributions:
• Developed content strategy highlighting interior design services and style
• Produced short-form visual content showcasing projects and design process
• Created before/after transformations and BTS design storytelling
• Elevated brand aesthetics to position the studio as a professional design agency
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Mine is the same problem from the other side: making brand guidelines usable by whoever builds the next deck, not just the designer who wrote them. In your experience, what breaks first once decks leave your hands, the type hierarchy or the imagery rules?