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POV: you hired a designer who asks "why" before "what color" 🎨
this reel = my process + a few faves. fashion, pet food, tech, food & bev — different worlds, same obsession: does this actually feel like something, or does it just look like something.
strategy first, pretty second. always.
open to work rn 👇 dm's open, portfolio in bio
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I'm exploring two visual directions for a fashion brand that blends premium design with technical outdoor performance.
Which direction would you choose?
A - Bright morning
B - Warm golden sunrise
7 voted
64%
4 voted
36%
11 votes
Closed
A all day
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments.
🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
🔗 Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
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