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every niche has a visual pattern it's stuck in. same colors, same fonts, same pose. the fastest CTR win is just looking different from your own competitors, not "better"
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Do you prefer the main logo or the mark? Choose your pick.
The full project is coming soon, or check it out here on Instagram if you don't wanna wait.
11 voted
69%
5 voted
31%
16 votes
Closed
The mark, but for a reason that has nothing to do with which one looks better here: this brand lives on a pizza box, a napkin and a sticker on a takeaway bag, mostly around 20mm and often one ink on brown board. The full logo introduces the place once; the mark is what someone...
Queue — Visual Identity for an AI Workflow Platform
Queue needed a mark that could carry "AI-powered" without falling into cliché — something sharp enough for a landing page hero, but small enough to hold up as an app icon.
The logomark builds off the Q's negative space: three overlapping arrows forming a spiral, nodding to the product's core idea — data queued and flowing first-in, first-out. Rendered in a high-contrast neon green against near-black, it reads as fast and automated rather than soft and generic-SaaS.
Really well executed! 👏
From what I've experienced so far using this platform,
Contra seems to be more focused on graphic and product designers. That's what I keep seeing across my feed.
Meanwhile, developers who actually code and build websites seem to have much less visibility.
I was expecting a more balanced space for both designers and developers.
Felt the same when I joined. What seems to help is showing the visual side of what we build: short screen recordings, a live demo link, before/after. Dev work is just as visual, we just rarely present it that way.