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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
This color pallet works so well with data and makes everything look premium. love it!
A promo video should do more than look good. It should make the product feel clear, engaging, and worth exploring.
For this project, I focused on strong visuals, smooth motion, and UI animation that keeps the story moving without getting in the way.
Simple idea. Strong execution.
The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.
wow the animation feels super smooth, what is this animation for?