The first is a lilac carton with illustrated berries, sugared jellies spilling upward out of the top, raspberries, blackberries and blossom suspended in lilac light.
The second is a peach pouch on a warm surface, citrus segments arcing out of it, halved oranges and leaves in frame, rounded red display type to the right.
The first is a yellow kettle with a brass base on an aubergine block, a cut circle behind, hard light splitting the wall, condensed cream type at the top left.
The second is the same kettle in bone on travertine, scalloped stone behind, white blossom at the left, blurred shadow of leaves across the wall.
One sells the design. The other sells the morning.