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OTO — Hearing Dose Monitor | Brand Identity
A brand identity and digital product experience for OTO, a hearing-dose monitoring concept designed to help people understand their daily sound exposure.
I created a bold visual system that combines a dark interface, electric lime, digital teal, and pixel-inspired graphics to make complex hearing data feel simple, modern, and approachable.
The identity was extended across the mobile app, website, packaging, social presence, and product visuals, creating a consistent ecosystem across both digital and physical touch points.
The goal was to move hearing health away from a clinical aesthetic and create something that feels like a modern technology product people would actually want to use.
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