*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.

This is exactly how anything related to kids should be!!! I mean add some colours guys

Human by Design

Human by Design is a cinematic short film that explores the quiet rituals behind creative work. The film follows an editor immersed in his work as fatigue gradually sets in. At the same time, a cup of coffee is slowly taking shape, unfolding alongside his creative journey. As both processes reach completion, he pauses, picks up the coffee, and returns to his work with renewed focus.

Built using Envato stock assets as the foundation, every creative decision, from shot selection and pacing to sound design and color progression, was carefully shaped to transform individual clips into one cohesive story. The result is a reminder that while creative tools can accelerate the process, it is human judgment, intention, and taste that give the work meaning.

Credits:

Editor Footage: DC-Studio

Coffee Footage: KinoMaster, gvalia1, Tanarch, adi413114, Aretem_ka, Pressmaster

Atmospheric Footage: BlackboxGuild, KinoMaster, Artfotodima, Grey_Coast_Media

Music: Magnetic Tune

Sound Effects: Sounddogs, Hollywoodedge, Pro Sounds, Cinematic-Sound- Design, Mountainaudio, SoundJay

This is a great reminder that editing is about storytelling, not just assembling clips. Loved how the pacing and sound design tied everything together.