Most startups launch with a logo. Not a brand.😁
There's a difference, and it shows up everywhere.
It shows up when your website looks disconnected from your pitch deck, when your social content feels off from your packaging. When you rebrand 18 months after launch because nothing felt intentional in the first place.
A real brand identity isn't a deliverable. It's a system built on strategy, shaped by story, and designed to stay consistent at every touchpoint.
That's the work I do.
I'm Nidal — Senior Brand Identity Designer with more than 8 years of experience building brands from the ground up—strategy, verbal identity, visual identity, the full picture, in one connected process.
If you're building something and want a brand that actually holds up — let's talk.
Full portfolio: behance.net/nidalabadlia
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.