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A commercial office space prototype designed for Ajman Freezone for 15 branches in Dubai, Egypt and Africa. The movement meets functionality, and the logo design used as a branding technique on the partition design.
Really impressive. The transformation of information into a compelling visual story is masterfully done.
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Residential Design Exploration - The Ms RR House
A comprehensive architectural visualization project for a modern-minimalist residence. The goal was to provide the client with a crystal-clear understanding of the spatial layout, material palette, and interior atmosphere before construction
What I Delivered:
Detailed Isometric Exploded Views: I created 3D isometric diagrams for each floor (First & Second Floor) to clearly label every functional area—from the inner court and mushola to the master bedroom and laundry room. This ensures a better grasp of the building’s circulation.
Photorealistic Rendering: Using high-end rendering tools to simulate natural lighting and realistic textures, highlighting the 'earthy' and clean aesthetic of the house.
Technical Material Specifications: I included a specific breakdown of materials, such as WPC Finishing HPL, Exposed Brick (Bata Ekspos), and Cement Finishes, showing my commitment to technical accuracy and material honesty.
Interior Environment Visualization: Designed the living and dining areas to reflect a warm, modern lifestyle, ensuring the furniture and lighting design align with the overall architectural theme.
Tools Used:
SketchUp (Modeling)
Enscape/Lumion (Rendering)
Layout/Illustrator (Diagramming & Post-Production)
Role: 3D Visualizer & Spatial Designer
I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.
G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.
Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a style but a baseline. Character and botanical elements are already part of their visual language — I just took both to a different scale.
For the visualization I used Flora: its node-based system was key to keeping the character and the environment consistent across iterations — dozens of them — without losing direction.
AI handled the execution. The concept, the direction, the choices — that part was mine.
#artdirection #3DOOH #conceptdesign
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