Social Media Management | Brand Growth & Content Strategy
Overview
A social media growth project focused on building a stronger digital presence through strategic content, consistent visual branding, and audience-focused messaging.
The Challenge
The brand needed a more cohesive social media presence that could increase visibility, strengthen audience engagement, and turn content attention into meaningful leads. Check it out
Kalotės Pušynas, a gated quarter of modern houses.
I created the identity and the website. A wordmark that joins modern and classic, a deep blue and cream palette with four steps of blue, kalotespusynas.lt where buyers choose their house plot by plot, and everything the sales team hands over on site.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.