The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Excited to participate in the Recraft Mascot Challenge.
For this project, I will be creating an original mascot character, complete with a unique visual identity, custom wordmark, personality, and branded applications. I'm looking forward to exploring character design, storytelling, and brand consistency throughout the creative process.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
Looks great! Can you share a link?
GILLA — Geared for the Climb ⛰️
GILLA is an original mascot created for a fictional cyberfuturism outdoor gear brand — a llama warrior who treats every trail like a mission and every pack like precious cargo.
Instead of just designing a character, I built a full visual identity system around Gilla: wordmark, color palette, brand poster, sticker sheet, and product mockups across apparel, patches, flags, and collectibles. The goal was for the mascot to stay instantly recognizable across every touchpoint, from a t-shirt print to a parka badge. Mascot and wordmark were generated and refined with Recraft V4.1 Pro Vector, keeping every core asset clean and production-ready from concept to final application.
The cyberfuturism visor-mask and wrist-mounted blaster stand for readiness and precision, while the mustard-gold scarf is a nod to Andean pack-llama heritage, animals that carried cargo across mountain passes long before "outdoor gear" was even an industry. Strong but not loud: tactical without losing warmth.
This project is an exploration of how one mascot, grounded in real material culture instead of generic sci-fi tropes, can carry an entire fictional outdoor brand across illustration, product design, and motion.
🦙 Character Brief
Name: GILLA
Role: Trail guardian & gear-bearer
Personality: Strong, soldier-disciplined, mission-first.
Explore the full project here:
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?