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GILLA ā Geared for the Climb ā°ļø
GILLA is an original mascot created for a fictional cyberfuturism outdoor gear brand ā a llama warrior who treats every trail like a mission and every pack like precious cargo.
Instead of just designing a character, I built a full visual identity system around Gilla: wordmark, color palette, brand poster, sticker sheet, and product mockups across apparel, patches, flags, and collectibles. The goal was for the mascot to stay instantly recognizable across every touchpoint, from a t-shirt print to a parka badge. Mascot and wordmark were generated and refined with Recraft V4.1 Pro Vector, keeping every core asset clean and production-ready from concept to final application.
The cyberfuturism visor-mask and wrist-mounted blaster stand for readiness and precision, while the mustard-gold scarf is a nod to Andean pack-llama heritage, animals that carried cargo across mountain passes long before "outdoor gear" was even an industry. Strong but not loud: tactical without losing warmth.
This project is an exploration of how one mascot, grounded in real material culture instead of generic sci-fi tropes, can carry an entire fictional outdoor brand across illustration, product design, and motion.
š¦ Character Brief
Name: GILLA
Role: Trail guardian & gear-bearer
Personality: Strong, soldier-disciplined, mission-first.
Explore the full project here:
Yeah its in the upgrade plan option where you want to pay, there's a code field. You can paste there then the subscriptio become 0 usd
Thank you to @Recraft @Contra HQ for this challenge. #recraftchallenge
Nice š
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Meet PRETTIFUL ... your everyday confidence buddy. š
A humanoid catgirl mascot who lives above the clouds. Her sparkleĀ
tail isn't just for looks every flick casts an affirmation into theĀ
air, reminding you that you're already that girl.
She's sweet, playful, a little sassy, and always cheering you on.Ā
Built for Gen-Z and Gen-Alpha kids who refuse to choose between softĀ
and powerful.
Her name was invented by my daughter when she was four. She smashedĀ
"pretty" and "beautiful" together because neither word was enough onĀ
its own. Now Prettiful is the mascot for every kid who feels the same.
Because being Prettiful was never about looking perfect.
It's about believing you already are. āØ
š Built entirely in Recraft Studio: VIEW HERE
#recraftchallenge #recraft
Matches with my Cat š
Mascot Brand Identity Blueprint
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is the progress, As i will be sharing full design in a few hours.š
This one has soul! Good one
Mascot Brand Identity
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is my Recraft project link;
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