Hot take: a skincare line doesn't need a new design for every product. It needs a system. When Ze...Hot take: a skincare line doesn't need a new design for every product. It needs a system. When Ze...
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Vinicius Rodrigues
pro
• 2d
Hot take: a skincare line doesn't need a new design for every product. It needs a system.
When Zest Rituals came to me, there was a handful of products and no structure holding them together. On paper it was a packaging brief. In practice it was product architecture.
So before any label, I set three things.
• Four lines, four colour codes. Vitality in orange and yellow, Nutrition in green, Purification in blue and cyan, Zest for Men in dark blue.
• One modular template. Logo, product number, name, benefits and volume always sit in the same place, and so does the ingredients panel.
• Production dielines, with separate EU, UK and US formats.
Now a new SKU isn't a new design problem. It's a new entry in a system that already works.
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