​LÚA — Mediterranean Botanical Skincare Identity & Web Concept

LÚA is a conceptual premium skincare brand inspired by the raw, sun-bleached landscapes of the Mediterranean. This project was developed as a case study for my candidacy at Blank Studio, focusing on the intersection of organic purity and high-end sophistication. ​The Vision: "Raw Refinement" The core objective was to strip away the excess and focus on the biological connection between nature and skin. The identity leans heavily on tactility and atmosphere—evoking the feeling of sun-drenched linen and cold stone. ​Design Execution ​Logo System: A minimalist botanical monogram merging the letter "L" with an organic olive branch, paired with a clean, high-contrast sans-serif typeface. ​Typography: A balanced pairing of Cormorant (for editorial elegance) and Inter UI (for functional clarity). ​Packaging Concept: Focused on sustainable luxury, utilizing amber glass, textured paper substrates, and blind embossing to create a sensory experience. ​Digital Presence: A custom-coded React & Tailwind CSS landing page featuring fluid animations (Framer Motion) and a grid-based editorial layout.