Check it out (https://contra.com/p/6gcNg6LZ-bhaaas-brand-identity-and-logo-design)Check it out (https://contra.com/p/6gcNg6LZ-bhaaas-brand-identity-and-logo-design)
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One sportswear identity, carried from the product into the campaign.
My Pulsix brand identity showreel brings together the logo, apparel, packaging and outdoor graphics. The angular X has a jagged pulse cut through its center, while vivid pink and chartreuse connect the different applications.
Watch how the symbol stands on its own, then joins the wordmark and campaign typography as the layout changes.