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I honestly didn't want make this, i was feeling lazy
But once i designed the first slide and saw how beautiful it looked, the laziness disappeared
Ladies and Gentlemen, i present to you—Refined Wilderness
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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It all starts with strategy —
and grows into a visual system.
Our work for Specialty Coffee Cosmetics COCO began with clarity:
defining positioning, tone, and the deeper narrative behind the brand.
From there, the visual language emerged —
not as decoration, but as a natural extension of meaning.
Brand is not what you design first.
It’s what you understand first.
Then you build.
branddesignbrandstrategistbrandingBrand StrategyBrand DesignPackaging DesignAdobe IllustratorFigmaMidjourney
How do you typically bridge that gap from strategy into something that actually drives measurable results for the client?
Case study: LawPair
A platform designed to help users quickly find and connect with the right lawyer.
We developed the brand identity and product experience to create a clear, structured, and intuitive way to browse attorneys and take action with confidence.
Designed to support clarity, trust, and informed decision-making.
LawPair solves a real pain point — finding the right lawyer is genuinely overwhelming. The design is so clear and trustworthy, the grid of attorneys with practice areas does a lot of heavy lifting instantly!
A few months ago, the CEO of Unlikely AI reached out with a clear problem:
They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.
Here’s how I approached bringing that vision to life:
I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.
With that in mind, I moved to sketching 2D abstract forms that were:
Less complex
Easily recognizable
Editable
Flexible for web use
Every design decision was intentional balancing simplicity, innovation, and brand integrity.
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