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Luxury is not created by adding more gold.
That’s where most premium brands get it wrong.
They add:
more detail,
more ornament,
more texture,
more “luxury.”
And somehow the brand ends up feeling cheaper.
For Mirador Cigar, the challenge was the opposite:
How do you make tradition feel expensive without making it feel outdated?
So the identity leans into restraint.
Embossed detailing.
Heritage typography.
A refined emblem.
Warm copper tones.
Classic structure.
Enough character to feel established.
Enough discipline to still feel relevant.
Because premium branding is not about making something look expensive.
It is about making every detail feel intentional.
At TEK2D, that is the part we care about most.
Building identities that can carry:
packaging,
labels,
retail,
digital,
campaigns,
and physical brand experiences
without losing the feeling that made the brand desirable in the first place.
If your product is premium but your branding still feels average, that gap is costing you.
#LuxuryBranding #CigarBranding #PackagingDesign #BrandIdentity #VisualIdentity #BrandStrategy #CreativeDirection #PremiumBranding #RetailBranding #Packaging #BrandDesign #TEK2D
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We/Make - Brand Identity Designed for Business Growth
A strategic brand identity for We/Make, built to create a stronger market presence, communicate credibility, and give the business a clear, recognizable visual position.
Rather than creating a logo in isolation, we developed a scalable identity system that helps the brand communicate consistently across digital touchpoints and build stronger recognition as the business grows.
The focus:
→ Clearer brand positioning
→ Stronger visual recognition
→ More credible & professional presence
→ Consistent communication across touchpoints
→ A flexible identity system built for long-term growth
Deliverables: Logo Identity · Visual System · Typography · Color Direction · Brand Guidelines · Logo Construction & Clear Space
Brand Strategy | Brand Identity | Logo Design | Visual Identity | Brand Guidelines | Business Branding
#BrandIdentity #BrandStrategy #LogoDesign #VisualIdentity #Branding #BrandGuidelines #BusinessBranding #BrandDesign #ContraDesigner #CreativeStrategy
This is brilliant
Marigold was a one-day concept for a design challenge. I set the direction in real photography before generating anything.
That order matters more than people think. If you generate first, you're negotiating with whatever the model offers. If you shoot or choose real references first, you've set a standard the rest of the work has to meet.
The tool didn't set the taste. It matched a bar that already existed.
Great work!, love the colors
A new visual identity for Reroll.
We turned the O in the name into a die and built the wider brand language around that simple idea.
The project includes:
• Logo design
• Social media identity
• Logo animation
• Custom playing card back
• 3D visual assets
Creative direction: Dmitry Lepisov
Identity design + motion: Arthur Skripnik
Created by Lepisov Branding
Some of the 3D visuals and animation were made in Spline.
