Contra - A professional network for the jobs and skills of the future🔎 Project Overview DunzAgrofood is an agro-food brand offering raw foods, spices, and local snac...
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Ugochukwu Ben
• Jan 17
🔎 Project Overview
DunzAgrofood is an agro-food brand offering raw foods, spices, and local snacks to local and international customers. The goal of this project was to improve how users understand, trust, and engage with the brand through clearer product communication and more consistent digital touchpoints.
🎯 Problem Statement
Users interacting with the brand’s existing materials faced:
Cognitive overload due to excessive text
Poor information hierarchy, making it hard to quickly understand what the brand offers
Limited contextual trust signals, especially in digital environments
These issues reduced clarity, recall, and confidence—key factors in food and healthcare-adjacent purchasing decisions.
Graphic DesignUser ResearchProduct PhotographyFigmafoodforthoughtfoodpackaginguidesign
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