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âDesigners are cookedâ
still getting DMs from founders to design their websites.
Because itâs never just about output.
Itâs about taste. Clear thinking. Knowing what actually makes someone stop, understand, and feel something.
AI can generate fast.
But it canât judge whatâs right.
And that gap? still wide.
Good work
Thanks man!
Great insight!
Thanks man!
Welcome!
Appreciate you Bob!
Strategic and high-clarity.
Thanks Sahil!
⢠9h
Good, bro
The network for creativity
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welcome đ
I spent over a year as the product designer for Hypernative. They just raised $40M in Series B funding not long ago.
Hypernative is a real time security platform for Web3, protecting billions in assets across 60+ blockchains. The product is genuinely best in class. But when I started, the UX wasn't matching the tech.
The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.
So We rebuilt the experience around three pillars: clarity, actionability, and scalability.
Clarity meant redesigning the threat severity system so users could gauge urgency at a glance. Actionability meant replacing static alerts with interactive ones that included recommendations, historical context, and mitigation steps right in the UI. Scalability meant building a modular dashboard so different teams could customize the interface for their workflow.
The results were 40% improvement in threat detection response time. 30% increase in user retention. 25% reduction in false positive friction.
In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.
Perfect design
What about preloaders? Are they killing conversion nowadays or opposite? Small concepting in Framer.
Depends on the brand I guess. For something this premium, a short preloader actually builds anticipation. But anything over 2s and we're losing people fast!
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